At Bellum Active, I led the creative direction and design for two full seasonal campaigns, bringing the brand’s fitness fashion collections to life across multiple touchpoints. My role involved developing the overarching campaign concepts, planning and directing photoshoots, and ensuring a cohesive visual narrative from initial idea through to final execution.

I oversaw every stage of the creative process — from mood boards and production planning to on-set art direction — ensuring that lighting, styling, composition, and movement reflected the brand’s dynamic identity. Alongside the campaign visuals, I designed the seasonal catalogues and delivered a full suite of marketing assets, including social media advertising, digital content, POS materials, and event collateral.

This work required balancing strong creative concepts with practical brand needs, resulting in highly consistent, engaging visual campaigns that elevated Bellum Active’s presence across retail, digital, and experiential platforms.