During my time at FitPro, I played a key role in developing integrated marketing campaigns, advertising strategies, and the monthly magazine to promote the company’s products and insurance services. I worked closely with both internal teams and external partners to ensure all creative outputs reflected the brand’s identity and industry leadership.

This role also gave me the opportunity to collaborate with Les Mills, one of the most recognised names in the fitness industry, producing a range of promotional materials to support their global training and product launches. The experience strengthened my ability to deliver creative solutions that balance visual impact with clear communication and strategic purpose.