At Music Week, I played a key role in revitalising the magazine’s visual identity to better reflect the evolving music industry. I led a full redesign of the publication and updated the photography style to create a more modern, dynamic, and engaging look — a transformation that directly contributed to increased sales volumes and stronger reader engagement.

Alongside the redesign, I developed new marketing and advertising materials to promote Music Week’s brand and high-profile industry events, including the Music Week Awards. This involved crafting cohesive visual campaigns that strengthened event visibility and reinforced the publication’s reputation as a leading voice in the music business.

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