At the RSPCA, I was responsible for developing and delivering marketing campaigns for the organisation’s Lottery Department, overseeing projects from initial concept through to final execution across print, digital, and social media channels.

My first Direct Mail campaign achieved a 53% increase in sales, followed by a 20% rise in the subsequent campaign, demonstrating the effectiveness of a more targeted and visually engaging creative approach. I also created the RSPCA’s most-watched social media campaign, driving record engagement and awareness for the brand.

This role allowed me to combine creativity with strategy — producing compelling campaigns that not only elevated the organisation’s visual identity but also delivered measurable results.